New Balance 327 / KSA Launch

When New Balance launched in Saudi Arabia, we aimed to increase brand awareness and promote the 327 shoes. Partnering with local influencers "The Saudi Reporters," we infused the campaign with a local touch.

The campaign, launched on New Balance's social media and supported by in-store content at New Balance and Foot Locker, generated significant buzz and boosted sales. This successful collaboration also established The Saudi Reporters as New Balance brand ambassadors for the MENA region.