A little bit about me

I’m Baher, a Creative Director deeply committed to transforming and elevating brands with innovative creative strategies and human-centric ideas that deliver significant and meaningful business impacts. My passion lies in creating connections between brands and their audiences, crafting messages that resonate on a deeply personal level.

With over 18 years of experience, I’ve had the privilege of contributing to the growth and recognition of national brands across a variety of media, including film, interactive, media activations, and branded content. My work has been honored with 40 international awards, showcasing my ability to blend creativity with strategic insight. These accolades include Cannes Lions, D&AD, One Show, LIA, Loeries, Epica Awards, and Dubai Lynx, among others.

My career path has led me through prestigious agencies such as J. Walter Thompson, Agency 222 (Qatar), and Cheil MEA. In these roles, I’ve spearheaded campaigns for high-profile clients like Vodafone, Samsung, Nespresso, New Balance, VW, Talabat, Nestle, Al Jazeera, Birell, Nokia, Renault, Line, and Virgin Mobile. Each project has been an opportunity to push the boundaries of creativity and innovation, ensuring that each brand’s message is heard loud and clear.”

 
 

Awards

Dubai Lynx 2016

1X Grand Prix Design

1X Grand Prix Creative Effectiveness

1X Silver Mobile

 

Epica Awards 2014

1x Silver in the ‘Promotions & Incentives’ 

 

D&AD 2014

1xGraphite Pencil / Crafts for Advertising / Illustration for Advertising

 


Cannes lions Festival 2013

1x Gold Outdoor.

1x Silver Promo & Activation. 

1x Short List- Press lions:Public Awareness Messages

1 x Short List- Outdoor lions:Non- Profit Organisations 

 

New York Festival 2013

1x Gold Collateral & Direct.

1x Silver Use of Media.

2x Finalists Commercial & Professional Public Services and Ambient. 

 

London International Awards 2013

1x Gold New category 

 

Effie 2013

1x Grand Prix

3x Gold TMI, Retail and Shopper Marketing 

 

Cresta 2013

1x Bronze Promotions & Incentives.

1x Finalists Direct Marketing.  

 

Dubai Lynx 2013

1x Grand Prix Promo & Activation.

2x Gold Direct and Media.

2x Bronze Direct and Media.

2x Finalists Promo & Activation and outdoor. 

 

Effie 2012

1x TMI finalistsless 

Effie awards 2009•

2x Effie awards for Bahrain City Centre•

1x International Council of Shopping Centres

 

ICSC) Goldaward for Best International Grand Opening campaign Mena CristalJanuary

 

2014 FESTIVAL GRAND CRISTAL:

1 PRINT CRAFT GRAND CRISTAL

1 Gold-Print Craft Cristal :Amnesty International

1 Gold-Press Cristal:Amnesty International