NEW BALANCE
Runs In The Family

INTEGRATED CAMPAIGN The ‘Runs in the Family’ campaign celebrates the true essence of family in youth culture. Family isn't just about blood relations; it's about those you can rely on, who always have your back. These are the people who share your passions, love what you love, and become a part of you. Each individual is unique, yet all are united by a common thread that defines New Balance: Independence.