Fakka is in fact the Arabic word for “petty change” and Vodafone’s initial idea was to launch micro recharge cards in the market. However, in a move that confirms Vodafone’s market leadership and commitment to bring the latest innovations and greatest value to its customers, that initial idea was leveraged in a very innovative way to serve the consumer on yet another, totally unexplored level.
Vodafone’s newest product for the prepaid customer comes in the shape of micro recharge coupons of small cash value (50 piasters, 1 Egyptian Pound, and 1.5 Egyptian Pounds). Developed by JWT Cairo the innovative part lies in leveraging two widely known “habits” of Egyptian consumers and vendors and incorporating them into the concept.
